Jay Baer, marketing strategist, bestselling author, and customer experience expert, joins The Nick Standlea Show to break down what small businesses are getting wrong about marketing, customer trust, and growth. He shares why most brands are too broad, how to turn customer complaints into business opportunities, and why social media isn’t the silver bullet many think it is.
In this episode, we cover:
✔️ Why unhappy customers are your most valuable asset
✔️ How to build a marketing strategy that actually works
✔️ The real reason most businesses struggle to grow
✔️ How AI is changing customer interactions
If you run a business, manage a brand, or want to sharpen your marketing approach, this episode is a must-watch.
#Marketing #SmallBusiness #JayBaer #CustomerExperience #TheNickStandleaShow
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Connect with Jay Baer:
Website: www.JayBaer.com
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IG: @jaybaer
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00:00 – Intro: Why This Episode Matters
02:39 – The Airplane Bathroom Story & the Power of Persuasion
06:13 – Most Websites Are Built Wrong—Here’s How to Fix Yours
08:43 – The Biggest Mistake Podcast Hosts Make
11:44 – The #1 Challenge Small Business Owners Face
15:02 – Why Ignoring Customer Complaints Costs You More Than You Think
25:05 – Only 5% of Unhappy Customers Actually Complain—What That Means for You
33:59 – How to Handle Social Media Trolls Like a Pro
43:10 – The One Marketing Strategy That Still Works Today
57:35 – The Genius Cake Strategy That Closed 92% of Deals
Ask questions,
Don't accept the status quo,
And be curious.
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